Any time I have called a game “full of ads” before, I clearly had not played Lucky Guy yet. I cannot really call this thing a game. It is a mobile wave defense title (renamed Lucky Heroes! on Google Play since I recorded it) that runs as an ad fest from start to finish, and it is one to skip.

Every reward comes with an ad attached

Every reward, every upgrade, every little bit of progress is locked behind an ad. Level up mid-stage and the Lucky Chance screen deals you three cards, and each one has the little ad icon sitting on its FREE button. Lose a stage and the biggest button on the FAIL screen offers to triple your coins. For one more ad, of course.

You can pay some of it away. The shop sells a Remove Forced Ads pack (3.99 USD on the App Store, 4.29 euros in my copy), but read the small print on the offer: it only removes the forced ads during stage progression. Rewarded ads stay, and in this game the rewarded ads are the game.

Pull the lever, see what happens

So what is under all those ads? Not much strategy. None, really. Your upgrades are random. Your survival is random. Whether you beat a level comes down to chance too, so there is no defense to plan and no build to work toward. You tap, the dice roll, and you find out if you were lucky.

It feels less like a defense game and more like pulling a slot machine.

Lucky Guy screenshots

Lucky Guy: the hero fights orc raiders on stage 3 in a ruined city, with an ad button for 105 coins above the Sturdy Axe upgrade panel Lucky Guy: the Lucky Chance screen offers three level-up cards, each with an ad icon on its FREE button Lucky Guy: the FAIL screen after a lost stage, with a Claim 3x button that plays an ad Lucky Guy: the Remove Forced Ads offer for 4.29 euros, noting that rewarded ads can still be watched after purchase

Cheap and copy-pasted

The graphics look cheap. The UI is copy-pasted from other shovelware titles, and I could not find anything fresh or interesting anywhere in it.

Lucky Guy is one of the worst mobile games I have tried lately. Unless you really enjoy watching ads more than playing, don’t waste your time.